Inflex
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As part of the development of the new logo, 5 completely different options were proposed. As a result, we chose the one that can rather be called a restyling of the existing logo than a new version. This decision was due to the peculiarities of the client’s target audience, their conservatism and cool attitude towards drastic changes. But now it is a completely different material! The logo has a clear philosophy, the right proportions, it is built according to clear rules, it looks much more modern, and most importantly — it is easy to use.
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We have prepared a handy guide to the use of the logo and corporate identity, which regulates in detail all the nuances of using the new visual language of the brand.
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We also developed a new design of product packaging, which is easy to use and looks relevant.
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Now the product and its packaging are adequate to each other
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We also developed a series of advertising layouts for the professional press, which differ from the stylistics of images adopted in the oil and gas industry
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And, as is usually happens when you work with clients from completely different industries, we learned a lot.