Alliance of High Textile
The client understood that it was time to change the logo, and acted in the most competent way — he attracted not only us, but also a specialist in strategy and analysis for rebranding. Together we proposed to abandon both the old sign and the predominance of the English name, and developed a new easy-to-use sign
It was uncomfortable, incomprehensible and gloomy, it became convenient, understandable and modern.
Clear straight lines forming a three-dimensional space demonstrate the main focus of the company: the distribution of exclusive brands of interior textiles and accessories. The special position of the lines on the logo creates the illusion of tightly interlocked threads flowing smoothly into each other, thereby demonstrating the high quality of Alliance of High Textile products.
The cube symbol embedded in the logo fully reflects the main goal of the company’s existence: to help make the space around a person as comfortable as possible. The minimalistic style in which the logo is executed is designed to show the multifaceted taste of the company’s specialists, who are ready at any time to help create the perfect interior.
This is how the sign is built
A brand book was also developed for the client, which clearly regulates all aspects of interaction with the logo and corporate identity
This is how we describe in detail just the color and the sign
As part of the work on corporate identity, we have designed a large number of corporate identity media — all so that the client can work with any production and printing contractor without any difficulties.
In such a beautiful package, Alliance of High Textile customers take home products that make their interiors exclusive.